Talk to your data.Powered by Diana AI

Diana understands the business behind the question. From daily operations to deeper analysis and unexpected discoveries, get answers from across your Amazon business and connected data.

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Diana

You

Start with a simple question. Diana can answer the everyday questions that come up while you run your business.

Go beyond the return reason. Diana can connect the refund with Buy Cost, recovered fees, unrecovered fees, and the order’s final financial result.

Go deeper. Diana can connect Buy Costs, Amazon fees, refunds, and product performance to explain what changed.

Find what you weren't looking for. Diana can uncover inventory exposure and other issues that are easy to miss in standard reports.

See the pattern behind the total. Diana can move from overall returns to the products and reasons driving them.

Connect supplier performance to products. Diana can compare suppliers using revenue, ROI, lead times, and the products they supply.

Look beyond top sellers. Diana can find products that are easy to overlook when revenue alone does not tell the whole story.

Profitability can hide below the sales leaderboard. Diana can combine margin, refunds, sales rank, and inventory availability to surface unexpected winners.

Ask Diana what you may be missing. Open-ended questions can uncover useful relationships across profitability, returns, sales, and inventory.

Find where margin pressure is concentrated. Diana can compare multiple products and connect fees, Buy Costs, and refunds to the products with the largest impact.

Keep the conversation going. Diana understands the context of the previous question, so you can ask natural follow-ups without starting over.

Separate product changes from the overall business. Diana can identify the biggest individual change while still explaining how the rest of the catalog affected the total result.

Ask simple questions. Understand the whole business.

Diana answers the questions that come up every day, analyzes what is driving the result, and uncovers things you may not have known to look for.

1Connect your Amazon Seller account.
2Ask Diana about your business.
3Diana connects your data and reveals what matters.

From everyday questions to deeper insights.

Ask questions, understand performance, and discover what matters across your business.

Everyday Questions

Use Diana for routine questions that come up every day: inspect an individual return, check yesterday's profit, or review the fees on an order.

Order and return questions
Daily sales and profit checks
Inventory velocity and product lookups
Fast answers without digging through reports

Understand What’s Driving the Result

Understand the “why” behind changes in performance. Diana connects fees, refunds, Buy Costs, sales changes, and product trends to show what is driving the result.

Understand what’s affecting product margins
Identify return patterns and common reasons
Compare supplier performance and lead times
Ask follow-up questions to dig deeper

See How Everything Connects

Diana connects sales, inventory, Buy Costs, Amazon fees, orders, and returns to give you a more complete view of what’s happening in your business.

Sales, Buy Costs, fees, and profit
Inventory velocity and days of stock
Orders, returns, and product trends
Suppliers, lead times, and Amazon fees

Find What You’re Missing

Ask Diana to look deeper and uncover things you may not have known to look for, from overlooked profitable products to stranded inventory and unexpected changes in your business.

Find overlooked products with strong margins
Identify stranded or aging inventory
Spot unexpected changes in fees, refunds, or margins
Uncover things that are easy to miss in standard reports

Choose your Diana AI plan

Always with a 14 day free trial.

Diana AI

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Talk to your data

Ask Diana questions about your business and get answers from your Amazon and connected data.

$19.99/month

Billed yearly at $239.88

500 requests/month
For regular day-to-day use
90 days of historical Amazon data
Analyze recent performance and trends

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Diana AI +

Save 20%

More capacity. More history.

Everything in Diana AI, plus more monthly requests and a longer view of your Amazon history.

$27.99/month

Billed yearly at $335.88

Everything in Diana AI, plus:

1,000 requests/month
Twice the monthly request capacity
180 days of historical Amazon data
Compare performance across longer periods

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Need more requests? Additional credits are available for purchase and roll over on both plans.

Launching NextRequest Early Access

Capital Allocation Engine (CAE)

CAE uses our proprietary SKU Priority Index (SPI) to rank your SKUs and help determine what to buy, how much, and when.

Put your inventory capital where it matters most
Reduce stockouts
Minimize excess inventory