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Talk to your data.Powered by Diana AI

Diana understands the business behind the question. From daily operations to deeper analysis and unexpected discoveries, get answers from across your Amazon business and connected data.

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Start with a simple question. Diana can answer the everyday questions that come up while you run your business.

Diana

You

Start with a simple question. Diana can answer the everyday questions that come up while you run your business.
Go beyond the return reason. Diana can connect the refund with Buy Cost, recovered fees, unrecovered fees, and the order’s final financial result.
Go deeper. Diana can connect Buy Costs, Amazon fees, refunds, and product performance to explain what changed.
Find what you weren't looking for. Diana can uncover inventory exposure and other issues that are easy to miss in standard reports.
See the pattern behind the total. Diana can move from overall returns to the products and reasons driving them.
Connect supplier performance to products. Diana can compare suppliers using revenue, ROI, lead times, and the products they supply.
Look beyond top sellers. Diana can find products that are easy to overlook when revenue alone does not tell the whole story.
Profitability can hide below the sales leaderboard. Diana can combine margin, refunds, sales rank, and inventory availability to surface unexpected winners.
Ask Diana what you may be missing. Open-ended questions can uncover useful relationships across profitability, returns, sales, and inventory.
Find where margin pressure is concentrated. Diana can compare multiple products and connect fees, Buy Costs, and refunds to the products with the largest impact.
Keep the conversation going. Diana understands the context of the previous question, so you can ask natural follow-ups without starting over.
Separate product changes from the overall business. Diana can identify the biggest individual change while still explaining how the rest of the catalog affected the total result.

Ask simple questions. Understand the whole business.

Diana answers the questions that come up every day, analyzes what is driving the result, and uncovers things you may not have known to look for.

  1. 1Connect your Amazon Seller account.
  2. 2Ask Diana about your business.
  3. 3Diana connects your data and reveals what matters.

From everyday questions to deeper insights.

Ask questions, understand performance, and discover what matters across your business.

Everyday Questions

Use Diana for routine questions that come up every day: inspect an individual return, check yesterday's profit, or review the fees on an order.

  • ✓ Order and return questions
  • ✓ Daily sales and profit checks
  • ✓ Inventory velocity and product lookups
  • ✓ Fast answers without digging through reports

Understand What’s Driving the Result

Understand the “why” behind changes in performance. Diana connects fees, refunds, Buy Costs, sales changes, and product trends to show what is driving the result.

  • ✓ Understand what’s affecting product margins
  • ✓ Identify return patterns and common reasons
  • ✓ Compare supplier performance and lead times
  • ✓ Ask follow-up questions to dig deeper

See How Everything Connects

Diana connects sales, inventory, Buy Costs, Amazon fees, orders, and returns to give you a more complete view of what’s happening in your business.

  • ✓ Sales, Buy Costs, fees, and profit
  • ✓ Inventory velocity and days of stock
  • ✓ Orders, returns, and product trends
  • ✓ Suppliers, lead times, and Amazon fees

Find What You’re Missing

Ask Diana to look deeper and uncover things you may not have known to look for, from overlooked profitable products to stranded inventory and unexpected changes in your business.

  • ✓ Find overlooked products with strong margins
  • ✓ Identify stranded or aging inventory
  • ✓ Spot unexpected changes in fees, refunds, or margins
  • ✓ Uncover things that are easy to miss in standard reports

Choose your Diana AI plan

Always with a 14 day free trial.

Diana AI

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Talk to your data

Transforms raw sales, products, listings, suppliers, refunds, and performance data into structured, actionable recommendations in natural language.

$19.99/month

Billed yearly ($239.88/yr)

  • Natural language queries
  • Instant insights
  • Business recommendations
  • 24/7 availability
  • 500 intelligence requests per month
  • 90 days of historical Amazon data
  • Amazon catalog refreshed every 8 hours
  • Exportable reports
  • Email support
Get Started with Diana AI
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High-Volume Intelligence

For scaling operators needing deeper historical context, faster data syncs, and expanded query capacity.

$27.99/month

Billed yearly ($335.88/yr)

  • Everything in Diana AI
  • 1,000 intelligence requests per month
  • 180 days of historical Amazon data
  • Amazon catalog refreshed every 2 hours
  • Purchased credits never expire
  • Priority email support
Get Started with Diana AI +

Need more requests? Additional credits are available for purchase and roll over on both plans.

Launching NextRequest Early Access

Capital Allocation Engine (CAE)

CAE uses our proprietary SKU Priority Index (SPI) to rank your SKUs and help determine what to buy, how much, and when.

  • ✓ Put your inventory capital where it matters most
  • ✓ Reduce stockouts
  • ✓ Minimize excess inventory